The brand Italian Legwear a touch of excellence® was established through a strong and effective collaboration between a number of SMEs in the Women’s hosiery district in Castel Goffredo and the Centro Servizi Calza (now CSC Centro Servizi Impresa).
The trade mark was conceived and created as an umbrella brand: a brand that does not replace the trademarks of companies or private labels of distribution, but which joins these as an element of symbolic access to certain important characteristics of Italian hosiery and to the value and origin of the product.
The brand is aimed primarily at communicating the product value for customers of hosiery manufacturers (B2B), but in the future it will also be used for communication campaigns to consumers (B2C).
The brand Italian Legwear a touch of excellence® aims to emphasize the distinctive values of our products, clearly demonstrating additional elements that differ to other international competitors in the sector.
PRODUCTS WITH THE TRADE MARK ITALIAN LEGWEAR A TOUCH OF EXCELLENCE ® ON THEIR PACKAGING WILL DEMONSTRATE, AS CERTIFIED ACCORDING TO A SPECIFIC VERIFICATION PROCEDURE, THE FOLLOWING VALUES:
Quality raw materials and innovative production systems.
Creativity and style of Italian design.
No substances known to be dangerous to the health of the consumer.
Caution by manufacturers against CO2 emissions and energy saving measures.
e al risparmio energetico.
Respect for human rights, labour laws and safety in the workplace.